How to begin?  Once sufficient information exists to plan, I start writing the words to get a sense of the space needed.

I begin to explore what the overall shape each element will become.

For example, all upper case letters always make a rectangular shape.  The tails and ascenders in lower case spread out, up and down into unique areas.

Rough drafts of the entire information come next. I don’t concern myself with centering, still just an overall feel for what the text will do.

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